Wednesday, February 20, 2019

Hardee's, Carl's Jr. bring back colorful treat

Hardee's and Carl's Jr. are bringing back their popular Froot Loops Mini Donuts.

The miniature doughnuts, inspired by the Kellogg's cereal, will be available for a limited time starting Feb. 25 at participating Hardee's and Feb. 27 at Carl's Jr. restaurants, parent company CKE Restaurants announced Tuesday.

They come in five colors – red, yellow, purple, green and blue – and taste like their smaller cereal counterparts. A five-pack starts at $1.99 and they will be available all day, not just for breakfast.

"Froot Loops Mini Donuts are the perfect anytime snack and will bring any consumer back to their childhood," Owen Klein, CKE Restaurants vice president global culinary innovation, said in a statement. "We know our fans craved these nostalgic treats, and we're thrilled to bring this fun innovation back to our menu this spring."

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The snack debuted last August and sold out within weeks. It also got some celebrity endorsements.

"Yo! #FrootLoopsMiniDonuts for the win! @CarlsJr and #FrootLoops #sponsored bringing my childhood dreams to life. No milk required. Run, don't walk to #CarlsJr or #Hardees for a limited time #NotMilk," Extra anchor Mario Lopez tweeted. 

Yo! #FrootLoopsMiniDonuts for the win! @CarlsJr and #FrootLoops#sponsored bringing my childhood dreams to life. No milk required. Run, don't walk to #CarlsJr or #Hardees for a limited time #NotMilkpic.twitter.com/T6uxt3Cuft

— Mario Lopez (@MarioLopezExtra) August 29, 2018

Like with Froot Loops cereal, the mini doughnuts are all the same flavor.

"It's natural for Kellogg's to build upon our lineup of iconic brands with new products that reflect our understanding of consumers' evolving tastes and lifestyles," said Kristin Kroepfl, Kellogg's vice president commercial marketing, in the statement.

McDonald's also is getting into the doughnut game.

On Wednesday, Feb. 20, the fast-food giant is launching McCafĂ© Donuts Sticks nationally for a limited time.

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Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko

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