Google Inc. said it is buying Divide, a mobile device management startup, to help the Internet giant's Android business reach more business customers.
A purchase price wasn't disclosed.
Divide, founded by former Morgan Stanley information-technology executives, helps companies manage the growing number of mobile devices that employees use for work. The startup's main service gives staff the freedom to use a range of devices while letting companies maintain security and control.
Android is the world's most popular mobile-operating system, but isn't as popular within companies. This lucrative enterprise market used to be dominated by BlackBerry (CA:BB) , (BBRY) but Apple (AAPL) , Google (GOOG) and Microsoft (MSFT) are making a big push to take share away from the troubled Canada-based company.
AFP/Getty ImagesComplicating matters, many companies now allow employees to connect their own smartphones and tablets to the corporate network, a practice known as Bring Your Own Device, or BYOD. That's made life more challenging for corporate-technology managers.
A full version of this story can be found at WSJ.com
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